Tuesday, July 1, 2008

Roulette Nation -- Interactive Casino on TV

Interactive Casinos have finally hit TV, well, at least in England. Mega Entrepreneur and Media Mogul Sir Richard Branson has launched, via his Virgin Media Television brand, a new TV channel called "Challenge Jackpot" All casino games, all the time. And the backbone of this venture is a show called Roulette Nation. The show runs for 8 hours every night and is unique in that it is interactive both on TV and online.

Essentially, it works like this, you log in to the internet and set up and account ( a credit card is required.) To actually place bets, you must call in to a number on the screen. Play can be followed on TV and the internet and non TV games can be played on the website as well.
The site also offers bonuses that are comparable with online casino bonuses used to attract new players.

I think in theory this is a good concept, but the interactivity needs some work. The use of the telephone is my concern. It should be done online and on TV only. The players should be able to place bets and follow the game online and not have to worry about calling in (unless it's an issue for customer service). I know many people, myself included, who surf and watch TV at the same time (I am doing it now in fact!) So this should appeal to them.

But since this is a new venture, there is plenty of time to get the bugs worked out. I like the idea of this channel, once again, Branson lets his brilliance shine. Now, if we could just get channels like these in the US (if we could ever get the whole online gaming this settled in the US!) If you would like to check out Roulette Nation and the Challenge Jackpot website, click here.
Well, that's all I have for today, thanks for stopping by!

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