Wednesday, July 9, 2008

Rapid Roulette Expanding To More Casinos

I was reading an article today in the Laughlin, Nevada Entertainer and they had an article on how the Aquarius Casino Resort is the first Laughlin casino to add the newest innovation in Roulette technology, Rapid Roulette.

Now, for those of you who did not see my June 18th blog (titled "Welcome") I spoke about Rapid Roulette making it's inaugural appearance in Atlantic City. And it debuted in Las Vegas a few years back. But now the game has made the 100 mile trip south to Laughlin.

Jim Tuthill, Aquarius vice president of casino operations has a laundry list of reasons behind the move. Among them are:
  • comfort aspect, no encroaching on other space or accidental moving of others chips
  • the technology is easy to embrace
  • the intimidation factor of first time players is all but eliminated
  • younger players can relate well to the video aspect of it
  • it gives more time for the dealers to interact with players
  • game play is not slowed by questions about the game or by disputes
Another benefit for players is that they can use their casino reward card to track time playing for comps.

One thing that Aquarius is counting on is this drawing business. Tuthill remarked "It's exciting that our property is adding new games while other properties are removing them. We are aggressive, dedicated to our desire to make this property a real destination for the gamer. We're letting our customers know we're vital and alive and that we are taking an aggressive approach in a down market.” With the national economy on the downturn, this could be a way for the casino to not only attract more players, but get them to spend more (faster play=more money).

Tuthill also states in the article that Aquarius did not negotiate an exclusive contract for the area, so more casinos in Laughlin may see Rapid Roulette soon.

And if the word of mouth can be taken as even the slightest truth, these casinos with Rapid Roulette will be very popular.

If you wish to read the article, click here.

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